Princess Hair Shop was created by Jaeda and inspired by her childhood belief that, “Everyone should feel like a Princess.” Launched in Fall 2011, to surprising success and great response, Princess Hair Shop now has customers around the world.įor Jaeda, looking glam isn’t just for Hollywood celebrities. Jaeda’s success and respect as a highly regarded hair company is illustrated by the quick-rise of her line of wefted hair and clip-in hair extensions. After seeing the amount of work that she put into her dream, working her day job while working Princess Hair Shop at night, he started to see her business quickly gain momentum. Although skeptical her husband thought that Princess Hair Shop would be a hobby for his wife. She shared that if she had her own company it would be called, “Princess Hair Shop.” Although Jaeda was still working her stable and secure corporate job during the day she always had a burning desire to start her own business.Īfter talking with her husband and business partner Lenny, they decided it was time for her to take the leap and pursue her dream of starting her hair company. As a little girl growing up Jaeda has always loved the color pink and her favorite childhood game was playing Princess with her friends. Jaeda would often say to family and friends that she should open her own hair company because she knew that she could do a better job - offering premium quality hair and outstanding customer service. When purchasing her extensions she often found that the quality of the hair was of low-quality and the customer service where she purchased her extensions from was often hit or miss. Jaeda began experimenting with wigs and extensions as a way to create new looks. As a young woman who loves to change her hair constantly, Jaeda knew that many other women like having the same options.
CEO and “hairnista” Jaeda James’ love affair with hair started fifteen years ago.
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