Our work is the first to simultaneously consider the needs of users, app developers, and advertisers. In this paper, we contribute by developing Perceptive Ads as an intelligent advertisement placement strategy that minimizes disruptions caused by ads while preserving their effectiveness. While such strategies contribute to advertising awareness and effectiveness, they do so at the cost of degrading the user's overall experience and can lead to frustration and annoyance.
Due to limited form factor, mobile advertisements often resort to intrusive strategies where they temporarily block the user's view in an attempt to increase effectiveness by forcing the user's attention. Finally, we conclude our study by summarizing the current state of the art for smartphone processor activities power consumption.Īdvertising is an unavoidable albeit a frustrating part of mobile interactions. The study analyzes these approaches in the context of applicability, performance, and expected future demands along with revealing limitations of those approaches and open research issues prevailing in the available literature. The study models smartphone processor sub-components highlighting conventional techniques and performance parameters among its varied domains affecting the device’s energy performance along with significant energy drain minimization without any serious performance degradation. It also classifies multiple energy-draining processor operations along with their thorough discussion of methodologies and popular optimization techniques. Through this study, we intend to provide the current state-of-the-art energy optimization techniques for smartphone processor operations. It reflects multiple smartphone processor activities domains as being the most discussed but less integrated. Existing literature on energy optimization in smartphones focuses primarily on individual sub-domains such as OS, GPU, and cloud offloading methods. However, to guarantee energy-efficient processor operation, layout, and architecture, it is necessary to identify and integrate optimization techniques and parameters influencing energy–performance trade-off in various processor activity domains. This classification will allow advertisers to add energy efficiency metrics and optimize campaigns towards consuming less possible.īalancing energy–performance trade-offs for smartphone processor operations is undergoing intense research considering the challenges with the evolving technology of mobile computing.
Our research further introduces different levels of consumption by which online ads can be classified based on energy efficiency. To the best of the authors' knowledge, this is the first study to calculate the energy usage of single advertisements. This study investigates how much energy online ads use and offers a way for predicting it as part of rendering the ad. Both the delivery and rendering of each ad consume energy. As a result, hundreds of billions of online ads are delivered daily to internet users to be rendered in their browsers. Millions of websites rely on online advertisements to generate revenue, with most websites earning most or all of their revenues from ads. Measuring and reducing the energy consumption of services is a crucial step toward reducing adverse environmental effects caused by carbon emissions. The amount of carbon emissions contributing to climate change is significantly influenced by both the production and consumption of energy. Though most players will understand that if you’re “fragging” you’re talking about getting kills, you could confuse a friend who thinks you might have frag grenades available to use or see some laying around.Energy is today the most critical environmental challenge. The word’s close association with the fragmentation grenade can also lead to confusing situations when playing military-style shooters like Call of Duty.īecause frag grenades regularly make an appearance as items in those games, it might behoove players to choose their vocabulary wisely when talking about “fragging out.” The word was used because oftentimes a frag grenade was the weapon used in “fragging” incidents. The term “fragging” was used to explain intentional attempts to kill a fellow soldier. The origins of the word come from the Vietnam War by U.S. While the term is now used to describe success in-game, its origins are much grimmer. If you’re on a killing spree and down many opponents, you might say “I’m fragging” to brag to your teammates about all the eliminations you’re getting. The word “frag” in gaming is regularly used as a substitute for “kill” or “eliminate.” Derived from the fragmentation grenade, a commonly used item in shooter games, the word frag has become more than just the name of an item.
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